Heinz Beanz Slice

The on-the-go food market is worth a juicy £11.5bn annualy. Heinz wanted to capitalise on this opportunity by leveraging its current offering and status as the national favourite into a tasty new product concept.

Through a series of workshops, we helped hone in on a handful of robust NPD propositions to go into consumer testing. In the end, the winning concept was the fantastic 'Heinz Bean Slice'.