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Jenny Myers
I recently read an article that claimed that the Senior Manager of Marketing Strategy Insights at Coca-Cola stated that their social media efforts only tracked 0.01% of sales. I got...Read more
Anna Gilfillan
As technology continues to move forward at breakneck speed, it seems we’re all being told to consider a future where digital automation will at best make all our jobs redundant...Read more
Kirsty Usher
It’s become clear in the last few years that a well-planned, strategic Facebook campaign is one of the key areas where parties can reach and speak to their voters –...Read more
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Rachael Lindsay
Personalisation in digital marketing is nothing new to marketers, or consumers. It’s commonplace to see name data and basic segmentation being used to add a personal touch to activities such...Read more

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