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Jenny Myers
I was asked the other day whilst on a new business call if I could give an example of a company that has implemented a really good shopper marketing campaign...Read more
Toolbox
Jenny Myers
Insights are at the core of the shopper marketing strategic journey. Without leveraging actionable insights from consumers, shoppers and customers, strategic plans are irrelevant. At Multiply, we use science and...Read more
Child in childs car with teddy
Jacqui Harrison
A recent study shows that "a third of consumers said they would rather wash dishes than shop in a bricks and mortar store" with "40% of shoppers regarding shopping in...Read more
Loyalty scheme cards
Gemma Decent
It is thought that the average person owns three loyalty cards, and that they are fantastic tools for retailers to collect data about their customers and their spending habits. However,...Read more

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