How many of us grew up pretending to be a race car driver behind the wheel of a red and yellow Cozy Coupe?
Who hasn’t spent their summer days in a Little Tikes paddling pool, or gone down their trademark slides again and again?
Little Tikes toys are a staple of every child’s life, and have been for years. But the digital world grows almost as quickly as little ones do, and Little Tikes’ website was falling behind other toy giants. Because of this, online sales were falling and the brand was losing sales to big retailers.
So, how did we give Little Tikes the tools to play against the big kids?
Little Tikes needed a modern website that reflected the brand’s playful personality.
Injecting personality into the website’s design was the first step. Next, we knew the website needed to deliver some real results: it had to be a lot easier for parents to navigate and drive more sales.
Enhanced site performance + responsive design = a fun user experience.
Parents have less and less time available; they want to find quick solutions online and get instant gratification. We therefore designed a fully responsive e-commerce site that stocked the entire brand range and provided an informative and interactive portal, using cross-selling features to encourage users on a path from consideration to purchase.
To support the website content and further consumer engagement, we also developed an e-crm programme designed to build a brand relationship with the consumer and supporting registration and data drive offering exclusive offers and promotions.
WHAT WE DID
We launched the new website with a digital strategy to modernise the Little Tikes brand and help it compete on the UK toy market.