Driven by data. Inspired by insight.
The easy option is to take everything at face value. Get a brief. Respond to it word for word. Produce x, create y. Almost like filling in the blanks. But we believe that inspired solutions require digging deeper, and that you deserve the best.
Over the years, we’ve developed a solid structure that lets us do exactly that for each and every challenge we take on.
Beginnings are delicate times, so we handle them with care. At this stage there is a lot of potential – for greatness, but also for mayhem. We want the former. So we start by diving deep into research. By truly understanding relevant audiences, current trends, market conditions and the competition, we can uncover insights that show what people will react to, and what will influence their decisions.
As great as traditional tools like Google Analytics are, we go one step further with our very own insight-prospecting tool, Mind’s Eye. It’s these tools that, together with the ever invaluable human eye and an insatiable appetite for leaving no stone unturned, let us plan a digital solution, whether that’s a complex strategy or a one-off online campaign.
Now it’s time to take that raw insight and give it the right form. After all, a new website or software solution isn’t something you just patch together. We take a highly logical approach to coming up with the right solution, one that we make sure is tailored to your objectives and your end users, and makes use of the latest and best technologies.
Our team of digital producers and UX experts translate even the most complicated of requirements into easy-to-use, efficient solutions. They also collaborate with our other teams to bring them to life through design, content and other inspiring elements. Speaking of collaboration, we see you as part of the team. We’ll make sure you’re on board with the work at every stage, and promise to never drown you with jargon.
Once the hustle and bustle of jotting, concepting, wire-framing and digital chin-scratching is done, it’s time to get excited. Why? Because it’s time to start creating! And with a team of veteran developers that boasts 20+ years of experience, a creative crew featuring some of Scotland’s best digital talent, a super-savvy SEO squad and social media experts, there’s reason for you to be excited as well.
Combined with our expertise in brand marketing and our great client relationships, we’ve got quite the track record for delivering on digital in the UK. There’s a reason our client retention rate is higher than 5 years. We’re also passionate about a set of digital services that set us apart from the rest of the digital field (and proud of the work we do in these areas).
“Digital’s in the details”, as they say (or should say). Producing great solutions is not enough in itself. The digital world never stops moving, which means our work never stops. We continue to optimise, analyse, promote, maintain and all the other things necessary for you to reap the rewards. Your digital presence in safe hands with our Google certified team of SEO, SEM and ECRM specialists.
Last, but most certainly not least, we delve into what happens after the dust clears, and it’s time to do some analytics. There’s a lot to be learned and measured at this final, crucial stage, that makes future work for you that much better.