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Multiply White Paper

The Millennial Hangover

Why Generation Y is not getting on with the on trade

Why are bar visits and alcohol consumption on a sharp decline among younger audiences? Who are these Millennials, and what do they value? Most importantly, what can brands and businesses do to target this reluctant yet strategically crucial audience? We used Mind’s Eye research to get answers to these questions directly from the target audience themselves.

 

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Thank you for your interest in Multiply’s white paper. You can use the link below to download it! https://multiplyagency.com/sites/default/files/white-papers/docs/Multiply_White_Paper-The_Millennial_Hangover.pdf If you have any questions or would like to know more, please get in touch with...

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