Generate the success of tomorrow
Multiply Ideation. It’s an innovation and ideation process we developed to help brands fast track future opportunities. And it’s an approach that likes making the most of both worlds. It’s centred around a collaborative workshop environment, yet promotes highly individual thinking. It blends practitioner knowledge with academic rigour. It allows for free-for-all, fluid thinking while always driving toward a structured goal and measurable outcomes.
It’s a process that has helped our partners innovate in many shapes and forms. Just to give you a taster: we’ve whipped up fresh snacks and sauces with KraftHeinz, brewed up new ways to get people back in bars for Tennent’s, dreamt up new toys with Little Tikes and worked on employee initiatives with Tesco Bank. We’re confident that we can help build your future too.
What we deliver
How Ideation Works
The workshop might get the spotlight, but a lot of work goes in before and after to make our ideation process a success. Here’s a lightning-speed walkthrough to show you what to expect:
Time spent reinventing the wheel is time wasted. That’s why we collect every little titbit from the past – previous hunches, research findings, ahead-of-its-time concepts, discarded ideas – to avoid treading old ground, build a foundation for new thinking and show us potential opportunity areas.
Now it’s time to sift through that pile of information to find the bits that might provide us with the perfect creative springboards to splash into new thinking. We deliver rich territories that ideation can flourish within.
It’s hard to come up with new thinking without the right tools. Based on our research, we create stimulating visuals and texts, hypothetical scenarios, what-if questions, mini games and other thought-provoking materials to prepare participants for ideation. It’s great to get those creative muscles warmed up, and a great chance for people to get their ideas (even the most left field ones) off their chest.
Putting people from all walks of your business in a room and leaving them to their own devices is no formula for innovation. Through a series of creative exercises (and little surprises to mix things up), we focus participants’ attention on key opportunity areas. All throughout, our team of facilitators and idea visualisers is on hand to guide participants along, bring new concepts to life and keep energy – and inspiration – levels high.
Remember when we said this was outcome oriented? After all that furious thinking, we catalogue the concepts while they’re fresh and visually bring them to life. Then, we work with you to sort through them, compare them against your parameters and put them in a form that’s ready for testing and consumer screening. Finally, we collect and collate the heaps and heaps of content created throughout our time together - which means you’ve got material for your next pre-cluster!