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HP What We Do

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HP What We Do

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HP Who We Work With

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HP Who We Work With

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HP How We Do It

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HP How We Do It

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HP Who Does It

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HP Who Does It

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HP What's Happening

HP What's Happening

Posted 1 day 9 hours ago in Digital
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Posted 1 week 2 days ago in Brand, Digital, Shopper

HP White Papers

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HP White papers

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About Two Column Small Left

About Two Column Small Left (With embedded video)

Uncover insights in real time

In today's ever-evolving brand world, historic data and past insights are not enough.  Neither is being vague or general about who you’re talking to. That's why we developed Mind's Eye, to give you relevant insights gathered from specifically targeted audience in real time – and not 6 months ago. Developed by our Insight & Innovation Team, this is a unique, robust and agile consumer insight tool that delivers rapid consumer research and insights to get your business ahead in a fast-paced world.

About Two Column Small Left

Intro

About Two Column Small Left

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Brand Creation

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Maps

Maps

Edinburgh

26 Palmerston Place
Edinburgh
EH12 5AL
+44 (0) 131 718 0550

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Minds Eye quotes

Minds Eye quotes

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ME Main Stats

ME Main Stats

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500,000 UK consumers

500,000 UK consumers

Mind’s Eye boasts the largest sample population of any UK comparative research medium. Our respondents come from all corners of the nation. That includes 20,000 from Scotland, a normally underserved region.

Whether you need to cast a wide net or target a highly specific audience, we will provide you a significant sample size and a rich source of information.

Speaking of wide nets, we also have access to an international consumer audience, to the tune of 136 countries!

Insights in 48 hours

Mind's Eye does not rely on past information or make assumptions based on existing insights.

Its access to real consumers in real time means it can uncover relevant insights for right now.

And since it delivers these insights at lightning speed, in 48 hours, you can put them to work while they’re still hot.

Case Studies List

Case Studies List

CS Full width image

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Vivamus pulvinar non sapien ac placerat. Nulla euismod lobortis nisi, ac consequat leo tempus sed. Cras semper purus eu arcu molestie convallis. Quisque blandit sem ligula, sed aliquet eros malesuada at. Suspendisse rhoncus venenatis elit, quis vulputate neque ultricies vel. Quisque eget libero ac enim convallis lobortis faucibus et nibh. Donec tristique turpis mauris, non sodales lacus volutpat quis. Sed mattis tincidunt elit a ornare. Aliquam sit amet condimentum neque. Curabitur euismod vel odio sed ornare.

Vivamus pulvinar non sapien ac placerat. Nulla euismod lobortis nisi, ac consequat leo tempus sed. Cras semper purus eu arcu molestie convallis. Quisque blandit sem ligula, sed aliquet eros malesuada at. Suspendisse rhoncus venenatis elit, quis vulputate neque ultricies vel. Quisque eget libero ac enim convallis lobortis faucibus et nibh. Donec tristique turpis mauris, non sodales lacus volutpat quis. Sed mattis tincidunt elit a ornare. Aliquam sit amet condimentum neque. Curabitur euismod vel odio sed ornare.

CS Text and counters

CS Text and counters

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A counter
1000
%
Things
75
Database Growth
70
%

CS text and full carousel

CS Text and part carousel

CS top image, text and bottom image

CS top image, text and bottom image

Thanks to our thorough research we were able to identify how to specifically target the right audiences for Edinburgh’s festivals, as well as develop a plan that would draw them to the festivals and generate cross-festival engagement.

With the MOSAIC data, we quickly realised that the most effective strategy for the Festivals Edinburgh lay in targeting cities with a similar interest in culture and festivals that also had good air links to Edinburgh and Glasgow. The data also enables Festivals Edinburgh to prioritise target cities in Scotland right down to households in specific postcodes.

We also recommended updating the website which was by then dated and failing to deliver. The ticket portal received too little traffic, showing that customers were not buying tickets this way. The new website, www.edinburghfestivalcity.co.uk promotes all 12 festivals in a more holistic, effective way.

The five-year plan was received with unanimous approval and swiftly put into motion. Hurrah! The benefits for Edinburgh’s festivals, the performers, crowds and the city itself have been tremendous:

Attracted audiences of 4 million, over 25,000 artists and 2000 accredited media.
90% of audiences agreed that the festivals are ‘must see’ events.
Generated £261m for Scotland’s economy and created 5242 full-time jobs in Edinburgh.
89% of audiences feel greater pride in Edinburgh as a city thanks to festivals
77% of visitors from outside Scotland would visit Edinburgh again*

*data from Festivals Edinburgh

Case Studies Work In Progress

Case Studies Work In Progress

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Case Studies (mini with popup)

Case Studies (mini with popup)

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Concertina

Concertina

Detailed Analysis

We work with you from the outset to help you ensure that your learning ultimately does what you need it to do – improve performance and improve the business.

We don’t start with the content, we start with the outcomes… and then build from there.

We'll detail all the aims, key messages and content at the end of this stage – allowing you to approve what the learning will cover before any design work takes place.

Our analysis also helps ensure your solutions are tailored to your needs and your budget by identifying the correct design and technical approach for you.

Creative Brainstorming

How do we make this learning different? How do we ensure the main messages are taken on board … and are translated into changed behaviours or actions? 

What tools could we use? Would a creative theme be appropriate? What ideas can we employ to maximise learner engagement? 

We'll work closely with you to fully explore all of these aspects at this stage of the development process.

Carefully Crafted Content

Now content becomes king. Our copywriters and instructional designers will make sure the key messages resonate with your learners, while staying true to your preferred Tone of Voice.
 
This stage requires the perfect blend of creative flair and eye for detail; an unusual mix that not everyone can attain. 

Again, you have full approval of all the words before we reach production.

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Job vacancies list

Job vacancies list

Xamarin Developer, Edinburgh

Multiply has a rare opening in our development team for an enthusiastic individual to join our Edinburgh office as a Xamarin / Web Developer, working across our wide range of clients. The right candidate will have experience in developing technically...

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