More than a brand, more than a feeling
Brands. They’re at the heart of everything in marketing. And while brand marketing branches out in a million different directions, at its core is something simple – connecting with people. Consumer insight guides us as we build, develop and enrich brands, and create campaigns that trigger all the right emotions and responses.
All things brand. Signed, Sealed, Delivered.
Whether you’re a global giant that’s been around before the invention of the phone, or a fresh local success story, we’ve got the brand tools to tailor something that suits you perfectly. Take a look at our collection of services that stretch from in-depth identity creation to eye-popping promotions:
Higher Ground (For Your Brand)
Thinkers, keep on thinking. It’s important to keep your brand fit by keeping up with what your audiences are up to, and working out the next big thing for your business. With our bespoke insight tool Mind’s Eye and ideation workshops, we can inform you of the right areas to focus your energy on and host high-octane creative sessions that let us collaborate on the way to hitting your targets. In addition, we’ve got an Insight & Innovation team that takes an ambidextrous, proactive approach to problem-solving by pairing fresh insights with what’s-next creative thinking. By building ideas based on insights, trends and real-time research, we can show you lucrative opportunities that might be around the corner, in the short and the long term.
Here’s how it all works:
Don’t get drowned in irrelevant data. Mind’s Eye is our insight and research tool that uses rich, real-time feedback from your target audience. Developed together with Innovate UK and Edinburgh Napier University, it gathers insights from 500,000 UK consumers, 20,000 of which are in Scotland.
Research is key. It’s also easy to get lost in. We use a range of qualitative and quantitative methods and research tools tailored to your needs to save you time, trouble and get you results.